Projects

Worked within Aptamil’s global marketing strategy, ensuring localized content aligned with the brand’s vision. Focused on rebranding, launching new products without brand cannibalization, and marketing each category independently on Google and Meta, following Nutricia guidelines and local breastfeeding laws.

Designed and executed a cost-effective yet impactful marketing strategy, aligning Milupa’s positioning with international standards while adapting it for local markets. Focused on maintaining brand authenticity while ensuring seamless integration of global campaigns tailored to resonate with target audiences.

Led the market entry strategy for Onovo supplements in the U.S., adapting content to align with American consumer trends while maintaining brand consistency. Implemented influencer collaborations and trend-driven marketing strategies to build brand awareness, expand reach, and position Onovo as a competitive player in the supplement industry.

Supported the Italian baby care brand in digital marketing, focusing on organic content strategies combined with targeted paid ads. Developed engaging campaigns to enhance brand visibility, drive customer interaction, and position Nuvita as a trusted name in the baby care industry.

Executed high-ticket lead generation strategies for this premium dental clinic, utilizing a combination of organic SEO, in-depth keyword research, and strategic content marketing. Integrated paid ads selectively to enhance conversions, ensuring a steady stream of high-value patient inquiries while optimizing digital presence for long-term growth.

Implemented a competitive SEO strategy to differentiate the clinic in a crowded market, focusing on keyword optimization, content structuring, and on-page SEO improvements. Additionally, managed the clinic’s social media presence and created informative blog content about dental services while following Germany’s promotional regulations.

Created a refined social media presence with a neutral pastel aesthetic, ensuring a curated, elegant, and modern brand image. Developed engaging content to attract clients seeking premium aesthetic treatments.